Thursday, November 20, 2008
Why alcohol and tobacco advertising is such a Hot topic
In today's society almost every time you watch a commercial, a TV show,or a movie, the person in the spotlight or even in the scene are either smoking or drinking. In reality, the media advertise smoking and drinking in five ways, by using: success, popularity, romance, Happiness, and independence. The Media prays on the emotions of the audience, so when they advertise, the whole point is to make you fill that without their item, you won't achieve any of the happiness, success, etc., you want out of your life. For example say your at home watching TV and this commercial that's advertising cigars come on and it showing a group of attractive boys or girls, smoking.But the commercial also shows another group of kids, who are not smoking, who look lame and unattractive. You're probably saying what's the big idea, it's just a commercial. Yes, it is just a commercial but the message behind the commercial is what is disturbing. The message that is being presented is that if you don't smoke then your so called "uncool" or "Lame". The boy or girl that is looking at the commercial that might be feeling insecure about themselves or who are not in the so called"popular" group, may now think in order to be apart and have that kind of stats or feel attractive, they should start smoking. Now I not saying that everyone is that easily manipulated but this is the way the media wants the audience to feel like and view their lives. The point of this summary is to warn the effects the media wants to have on you and the consequences if your easily influenced.
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